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Join the #SoCapOtt Twitter Chat April 10 at 9pm

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We  love having the opportunity to connect with the Social Capital Conference (#SoCapOtt) community in advance of  the conference. So we’re hosting our first Twitter chat of the 2014 season this week! We’ve had many in past years and they are always full of amazing information and opportunities to connect with the Social Capital community.

We have prizes!

We’re going to be giving away a couple of copies of UnMarketing by Scott Stratten thanks to ReSoMe, an online support Simple Start package from Wellman Wilson Consulting, and a ticket to Social Capital!

What: Social Capital Conference Twitter Chat

When: Thursday, April 10th from 9 – 10pm

Where: On Twitter of course!

Who: You (please join us!) and your hosts @larawellman and @karen_c_wilson

Why: To bring together some of the industry’s most engaging adventurers for an hour of discussion on the trends, issues and best practices of this digital medium.

How: Follow your hosts @larawellman and @karen_c_wilson. Use the hashtag #socapott to contribute to the discussion. You can also use a Twitter client like TweetchatTweetdeckHootSuiteTweetGrid, Nurph, etc., to make following the chat stream easier.

If you’ve never participated in a Twitter chat before, here are some great tips on why you should.

What are your burning social media questions?

We always love input from the SoCapOtt community on what we should talk about. If you’d like to cover any specific topics during the chat, leave a comment below or email us at

Hope to see you online April 10th!  And don’t forget to get your speaker applications in before the end of the week!

Want to apply to speak at the 2014 #SoCapOtt?

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The call for speakers for the 2014 Social Capital Conference is now open!

SoCapOtt_CLBuchanan-219Social Capital is the success that it is every year because of the incredible content that you, the social media community, bring forward to share.  If you’re interested in submitting a proposal we have some tips and information to share to help you out.

SoCapOtt attendees are passionate about social media and want to learn about innovative, emerging and practical trends in this industry. (psst…case studies are always fabulous!)

If you have an idea for a session that centres on best practices, personal journeys and strategic wisdom with regards to blogging and social media we encourage you to submit a speaker proposal.

The deadline to submit your session proposal is April 11, 2014. For full details on how to submit your session proposal visit our Call for Speakers page.

SoCapOtt_CLBuchanan-198Tips for submitting a speaker proposal

To help you understand exactly what we’re looking for in a speaker proposal for SoCapOtt 2014, we’ve put together a few tips and FYIs.

Complete all elements of the speaker application form. You will be submitting your speaker application using an online form so it’s a good idea to have all of your responses ready in advance. A copy of the form fields is available for download as a Word document [DOCX]. Use that document to prepare your responses in advance of making your submission. (Please only use the Call for Speakers form to submit your application.)

SoCapOtt_CLBuchanan-132Think original. What’s a topic that’s been missing from other conferences you’ve attended? What unique angle or case study can you share that others can’t? Attendees want that fresh perspective and this is your chance to deliver it.

Think useful. Try to use case studies and/or examples based on real life situations. Provide practical tips and tangible takeaways that can help attendees of your session succeed with what you’re teaching/sharing. e.g. your favourite online resources, handouts, titles of books.

Attendees of SoCapOtt use social media for a variety of purposes — be it personal, professional, corporate or public service. And their experiences also range from beginner to advanced. Ensure your application clearly outlines who your session is best suited for.

Think innovative. Topics that centre on emerging trends in blogging, social media, mobile, etc. will get attention. Submit a well-thought-out proposal that clearly illustrates the topic and the takeaways for attendees.

Think why. There needs to be a clear reason why we should select you over the many other applicants submitting a proposal. Your session description should clearly outline what unique approach or insight you can give attendees. If you have no previous speaking experience, don’t let that stop you from submitting a proposal. When we do select people who have no experience speaking, we look for people who are emerging as thought leaders and who have something special to offer attendees. In the portion of the application asking about experience, use this to explain why you should be selected.

Selection process

All applications for speakers will be reviewed by our speaker selection committee, weighing the value, uniqueness, and timeliness of each proposal. Speakers are encouraged to offer up multiple proposals. (If you’ve got several session ideas – why not go for it?)

The committee will aim to notify all speakers of the selection process outcome no later than May 9, 2014. That said, we ask that you please be patient. We will have many applications to review and want to give each application its due attention. We appreciate your understanding.

If you have any questions about the submission process please contact us.

We look forward to receiving your speaker submission! And good luck!

Announcing Social Capital 2014 – July 26!

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Social Capital is a labour of love for the founders and organizers.  It was created for the social media community because we have such great connection here in Ottawa and we needed a space to come together and share our knowledge and just be together.

socap-earlybird-tixThe conference has grown every year and is now attracting attendees from well outside the National Capital Region.  We couldn’t be prouder!

Announcing the 2014 conference

We’re taking a step back this year – back to one day, and back to July!

While last year’s conference was a great success and we had incredible feedback about the workshop day, we are simplifying things a bit for this year. We’re also moving back to July because it works really well for our conference.

We hope you’ll join us July 26, 2014 at Algonquin College for another amazing year of learning and connecting with people who are passionate about social media.

The call for speakers will be going up in the coming days but tickets are on sale now. Don’t miss out on early bird pricing because they don’t last long!

Who should be attending this year’s conference?

If you currently use social media, for business or pleasure, Social Capital is a great place for you to learn new things, learn different things, and connect with your peers.

If you’re just starting out in the field of social media and are looking to learn more and network with others in your field – Social Capital is the place for you.

If you have very little experience with social media, Social Capital may be a bit overwhelming for you, but we’d love to have you and everyone in attendance is supportive and willing to help.

We look forward to seeing you July 26!

#SoCapOtt Tweetup – June 27, 8pm

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Tweetup-imageIt’s hard to believe it’s been almost a month since Social Capital 2013!  We love engaging with you all so much we are planning to continue having a twitter chat once a month all year long!   They will be held on the last Thursday of the month at 8pm (we debated a fair amount between 2pm and 8pm but in the end we asked the community to vote and 8pm won out).

What: Social Capital Conference Twitter Chat

When: Thursday, June 27 from 8 to 9 pm

Where: On Twitter of course!

Who: You (please join us!) and your hosts @larawellman and @karen_c_wilson

Why: To bring together some of the industry’s most engaging adventurers for an hour of discussion on the trends, issues and best practices of this digital medium.

How: Follow your hosts @larawellman and @karen_c_wilson. Use the hashtag #socapott to contribute to the discussion. You can also use a Twitter client like TweetchatTweetdeckHootSuiteTweetGrid, etc. to make following the chat stream easier.

If you’ve never participated in a Twitter chat before, here are some great tips on why you should.

What are your burning social media questions?

We always love input from the SoCapOtt community on what we should talk about. We’re planning to cover some of the topics that were hot at the conference this year, but if you have any specific questions we’d love to hear them.

We’ve set up a tweetvite for the chat, in case you want to be reminded closer to the date.  We hope to see you there!

Use social media with intent and purpose

Posted Posted by melany in Blog     Comments 1 comment

As part of the Social Capital Conference (SoCapOtt) organizing committee, I may be a little biased when I say this was the best Social Capital Conference to date.

From our stellar speaker lineup, to our supportive sponsors, and our truly engaged attendees, the 2013 SoCapOtt was awesome.

A few of you shared your insights and key takeaways from this year’s conference and I really like how Jake Naylor sums it up in this tweet:

Our purpose with this conference is to offer the SoCapOtt community a forum to learn and share social media insights and successes. So that, as Jake says, you can use social media with intent and purpose.

But beyond that our aim is to make this a welcoming conference where people are excited to make connections and help one another learn how to be helpful on social media, rather than just push an agenda.

To keep the SoCapOtt community active and the discussions ongoing post-conference, we plan to host Twitter chats and Tweetups throughout the year. We have a few other ideas brewing too and can’t wait to share them when ready.

In the mean time, we invite you to:

SoCapOtt Blog Linkup

Many of you have already shared your blog recaps via Twitter and Facebook – and we thank you. If you have time, please link to them below so that we can consolidate them here.

Soshal Supports SoCap Ottawa

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We’re pleased to have Soshal Group sponsor the 2013 Social Capital Conference (SoCapOtt). In this post Dave Hale, partner and Chief Executive Officer with Soshal, shares why this Ottawa-based agency supports SoCapOtt.

Soshal is an agency that is passionate about business innovation and entrepreneurship, operating nationally in Ottawa, Toronto, and Calgary.

We work to create great digital experiences for some of Canada’s most notable brands, including Algonquin College, Astral Media, the Canadian Hockey League, the Ottawa Senators, and

Investing in the growth and development of our professional community has always been a priority at Soshal. This being the case, sponsoring the Social Capital Conference is a natural extension of that mandate as hundreds of marketing, communications, and digital professionals in Ottawa gather to learn, share, and collaborate.

We believe that our business plays a key role in the city’s development of digital best practices and case studies and the Conference gives us the ability to network with others who are all working toward the same goal!

Our focus has always been to drive tangible business success through digital execution. We should all be working through a natural learning curve when it comes to social, specifically, which usually involves four key phases:

1.       Understanding

2.       Experimentation

3.       Development

4.       Innovation

The Social Capital Conference provides a platform to advance your skills regardless of where you are on the curve.

For more information about our agency, to join our Ottawa team, or discuss an upcoming project, please connect with our Marketing Manager, Alex Reid, by email at

Dave Hale is responsible for corporate strategy, business development, and marketing at Soshal. Recognized as one of Canada’s Top 20 Future Entrepreneurial Leaders Under 30 by Profit Magazine, Dave’s goal is to bring fresh enthusiasm and innovative ideas to awesome brands.

Dave is also a board member for the Ottawa Community Loan Fund and sits on the Social Media Committee for the Children’s Hospital of Eastern Ontario.

Register for the Social Capital Conference

There is still time to register for SoCapOtt. To purchase your ticket visit our ticket page. And if you’re free this evening, join us for the pre-conference Tweetup. All are welcome!

Get ready for the Social Capital Conference!

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The Social Capital Conference is almost here! We hope you’re excited to learn, share knowledge and connect with this amazing SoCapOtt community.

Have you reviewed the conference agenda yet? So many great sessions to choose from.

To make the most of your SoCapOtt experience we want to ensure you have all the info you need. The Conference FAQ page provides a lot of information from logistics to the law of two feet so be sure to check it out.

Here we want to highlight a few key pieces of information so you know what’s happening when.

Meetup at the SoCapOtt Tweetup!

In case you haven’t heard, we’re hostinga pre-conference Tweetup! Join us May 31 from 7-9 p.m. at the “spin” Kitchen and Bar at the Marriott Hotel to connect with attendees and speakers in advance of the conference. Visit the Eventbrite page to register.

Attending the workshops May 31st?

We’re at Algonquin College in T Building. On Friday, May 31, workshop attendees will need to park in visitors parking and the fee goes up to $16. Here’s a handy campus map for your reference.

Check in with us at the registration table on the northeast side of the T Building and get ready to get your learn on!

Coffee and Lunch aren’t included but we hope to gather some groups together to head to the cafeteria or a local restaurant (Chances R is close). There is a Starbucks in the Algonquin Commons (building E) and a McDonalds and Tim Horton’s as you enter the campus at Navaho Drive.

The elevator in the building is currently undergoing repairs. If you are attending the workshop day and have any accessibility issues please email us at as soon as possible.

Get in on the SoCapOtt Workshops!

There’s still time to purchase your ticket for the SoCapOtt Workshop day! “Some guy named Joshua” aka Shawn MacDonnell — who’s workshop session is Remember the Social in Social — explains why you should attend:

Conference day FYIs

The conference is located in T Building. Parking is free on the weekends in lots 8 & 9.

Taking the bus to SoCapOtt?

Your stop is Baseline Station, conveniently located just across the street from the college campus.


Coffee and light snacks will be available in the morning and during breaks. We have done our best to ensure we will have some gluten free options at all meals. If you are not gluten intolerant please kindly leave the gluten free options for those who are gluten intolerant as there are limited quantities of these menus items.

Dress comfortably

Dress how you feel comfortable – jeans and a t-shirt are perfectly acceptable if that’s what you’d like to wear. (But maybe bring a cardigan if you tend to get chilled easily.)

Tweet and share the day

The conference hashtag is #SoCapOtt and we welcome you to share your conference experiences, learnings and more via your fav social channel.

Don’t have your ticket yet?

There is still time to purchase your Social Capital Conference ticket – whether for the workshop day May 31st and/or the conference day, June 1st. Get your ticket now.

Note: If you need to make a “game-day” decision on whether you can attend SoCapOtt, we are able to take payment by cash or credit card only onsite at the conference. If you choose pay by cash, please bring the exact ticket amount as we won’t be able to provide change.

Meet us for dinner post-conference!

Don’t let the networking end just because the conference is over. Join us at Chances R at 6pm. to continue the learning and conversations post-conference. Register here.

What is Social Capital Conference all about?

It’s about awesome people like you who make this conference a success. To get you pumped for the conference we want to again share this video that Anthony from DoMoreVideo created for us. Thanks Anthony!

We look forward to connecting with all of you May 31st and June 1st!

Yasmin Nissim: The Mosaic Effect of Your Online Profile

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Yasmin Nissim has a deep interest in understanding how the sharing of information can affect us in our private lives and the impact it can have on our public images.

So much so that as part of her Master of Arts in Law thesis, Yasmin explored the consequences of allowing privacy legislation to go misunderstood and misapplied, and how this can affect the way information is shared when dealing with at-risk individuals.

Pretty cool.

Yasmin currently works with the Privacy Information Agency, Inc., aiding them in their ongoing efforts to bring privacy accountability and compliance to the forefront of public and private institutions using practical tools, programs and policies. She also works as a Senior ATIP Analyst with a large crown corporation. Oh and when she’s not busy with all of that, Yasmin is also a writer and editor for the award-winning arts and culture blog, Apartment613.

We’re really excited about Yasmin’s June 1st Social Capital Conference sessionThe Mosaic Effect: Uncovering Your Online Profile.

Because privacy and use of social media applications and platforms seem at times to be at complete odds with one another. And yet, as Yasmin describes in her session outline, the use of social media in our day to day lives has grown exponentially. Not only is this a tool to stay in contact with friends and family, it is a tool to build and share ideas, to find out about that new job applicant or pull information on our new professor or boss.

We are increasingly engaged in sharing various pieces of ourselves and our lives with the world wide web, though sometimes certain pieces can end up online without our knowledge or consent.

So how do we manage our online profiles and identities?

In her session Yasmin Nissim will discus the “mosaic effect” in the context of personal information and how it is shared in today’s social media landscape. She’ll also discuss the implications this can have in terms of not only the security of an individual’s personal information, but the integrity of their online identity.

Attendees will leave Yasmin’s session with a broader perspective on how to understand their privacy online and what they can do to manage their identities on the web.

Register for the Social Capital Conference

To learn more about privacy online and what you can do to manage your online identify, you need to attend Yasmin’s session June 1st at the Social Capital Conference. Tickets are on sale now. To view the complete lineup of sessions on June 1st check out the agenda page.


Ariadni Athanassiadis on Blogging and Intellectual Property

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Ariadni Athanassiadis is an intellectual property attorney advising entrepreneurs and professionals about their opportunities to make their expertise, innovations and creativity work for their businesses and the communities they serve.

In this post, Ariadni gives a bit of background into what she’ll share June 1st during her Social Capital Conference (SoCapOtt) session Blogging and Intellectual Property: A Compass and Map for Success.

Driving with my family past the Experimental Farm recently on a sunny evening, we caught some furry creatures frolicking with each other in the fields.

With classic mommy style, I said “oh, look at the hedge hogs!” realizing instantly that in my excitement of being the first (for a change) to notice animal life from the car I had committed a fatal mind-speech disconnect and was about to pay for it.

My husband was quick to point out that they were “prairie dogs” and, well, he got it wrong too. Our daughter set us both straight declaring emphatically that they were not hedge hogs or prairie dogs, but in fact “ground hogs.”

As my husband and I sank in our seats a little lower it occurred to me how often this happens in all walks of life, so it’s not surprising that for many, intellectual property is like a roadside distraction that pops up out of nowhere, and more often than not, you can’t be sure what species you are dealing with.

If blogging is your business or your pastime, then information and dialogue is your craft. This session will help you be more aware of when you are potentially engaging intellectual property opportunities or risks with respect to what you blog about.

The goal is to give you a framework you can use to identify the different forms of intellectual property that are relevant to what you write about, and some simple tips to avoid those thought to expression disconnects that can lead to legal reproaches or lost opportunities for building your readership, brand and reputation.

Register for the Social Capital Conference

To learn what you need to know to know you aren’t infringing on someone else’s intellectual property, you need to attend Ariadni’s session at SoCapOtt on June 1st. So get yourself registered for the Social Capital Conference! Tickets are on sale now.

June 1 SoCapOtt panel: Social media goes to college

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As the first-ever panel presenters at Social Capital Conference (SoCapOtt), Diane Bégin, Susan Murphy, Eden Spodek and Martin Waxman will be discussing the chal­lenges and oppor­tu­ni­ties of social media communication.

They’ll also share how they use social and dig­i­tal tools to teach the importance of hands-on learning in this medium.

In this post they give a preview of what they’ll be discussing June 1st in their panel, Social Media Goes to College.

We love(!!!) video and think that what these four panelists have put together is a fabulous way to convey their perspectives on this topic.

Diane Bégin: Play is Natural

Diane’s biggest piece of advice for anyone considering learning more about digital and social media is to just give himself or herself permission to play. We encourage kids to play but as we get older, at some point it becomes something we set aside so that we can be taken seriously as adults. With new tools being introduced every day, it then becomes difficult to explore and experiment if we don’t erase that figurative boundary.

Whether you’re setting up your photography style on Instagram, figuring what Vine could possibly be used for or expanding your own limits of thinking through blogging, you will benefit from just playing. Play is actually part of human nature and it is a way each one of us can bring more meaningful content to the web. Every voice is unique and by not being afraid of breaking boundaries, the effects of play can have great spillover effects in our lives. Have a look at Diane’s vine:

Susan (aka Suze) Murphy: We Learn Best By Doing

In this video I share a tip for to make your learning experience more successful. Like Diane, I think that play and experimentation are critical to the learning process. Take what you learn in the classroom, and experiment with it outside the classroom. We all learn best by doing!

Eden Spodek: Learn-Share-Grow

I took Diane’s advice and gave myself permission to play. This is only my second video for public consumption: In this video, I share the three words that guide lifelong learning: “Learn. Share. Grow.” and in particular, how sharing your knowledge and experience with others in the classroom (or Social Captial Conference) will help you grow.

Watch through to the end of the video for a bonus tip!

Martin Waxman: Avoid the Good Enough Plateau as Much as You Can

What’s the good enough plateau, you may ask? Well, whenever we learn something new, our brains go through three phases – cognitive, where we assimilate fresh ideas and try to make sense of the neuron-challenging concepts; associative, where we work on integrating whatever it is we’re learning into our minds and bodies; and autonomous, when it becomes rote and we just do it.

More often than not, we get stuck in the autonomous phase because we haven’t set a high enough goal and we become satisfied with what we’ve done. We literally go through the motions. The way to avoid this is to adopt a constant learning mindset, try things a different way, push yourself, make mistakes, analyse them and then work some more.

That’s what I attempted with this Vine video, which is six-second homage to the book, Moonwalking with Einstein by Joshua Foer, where I read about these stages (among other things):  

As you can see, I’ve got to do a lot of work on my camera moves. But, I’ll beat this plateau! You can check back with me at the conference to see if I have.

Hope to see you at SoCapOtt. Bring your questions, comments and an apple or two for the instructors wouldn’t hurt.

Register for SoCapOtt

For more insight on social media as a valuable skill to learn and experiment with, you need to register for SoCapOtt.