The following is our agenda for the day of the conference. For full session descriptions, click here.
(Coffee and light refreshments available.)
|8:45-9:00am||Welcome & Announcements ~ Lara Wellman (T102)|
|9:00-9:40am||Opening Keynote ~ Trefor Munn-Venn, Rhapsody Strategies, Inc. (T102)|
|SESSIONS||Case Studies, T123||Content, T117||Strategy, T130||Tools, T119|
|9:45-10:35am||Farewell to the Penny: A Case Study in Social Media for Government
|How Selfish is your Communication?
|Content Marketing Step-by-Step
|LinkedIn: The Next Play
|10:50-11:40am||Beyond the Blog: Tips for Transitioning to Professional Writing Online
|Capital Changes: Shifting the Legal Landscape in e-Marketing, Privacy & Intellectual Property
|Delivering Delight on Both Sides of the Screen: A new approach to audience engagement through social media
|Twitter Chats for Beginners, Brands and Businesses
|1:00-1:50pm||Wine, Food and Friends: Engaging social media influencers to attract new audiences to the Orchestra
~Kelly Rusk &
|Crafting great content
|How to Develop a Social Media Strategy for your Business
|Doesn’t everyone hate newsletters?
|1:55-2:45pm||A story about a little company that made itself useful (Or, provide it and they will come.)
|Refresh, renew, rethink your blog (Or, get your bloggy mojo back!)
|Cracking the Code to Your Online Personal Brand
|Look good and grow your audience with Pinterest
~Vivian Cheng &
|3:00-3:30pm||Roundtable 1 (View list of roundtables.)|
|3:30-4:00pm||Roundtable 2 (View list of roundtables.)|
|4:05-4:45pm||Closing Keynote ~ Jenna Jacobson, University of Toronto (T102)|
|4:45-5:00pm||Closing Comments ~ Lara Wellman & Karen Wilson|
Be sure to join us for the post-conference dinner at Chances R!