Ariadni Athanassiadis is an attorney advising entrepreneurs and professionals about their opportunities to make their expertise, innovations and creativity work for their enterprises and the communities they serve. Drawing upon her combined experience in science, the arts, teaching and business, she established Kyma Professional Corporation to focus on custom intellectual property solutions for small to medium size enterprises. In the community, Ariadni teaches part-time at the University of Ottawa, and is active in the Women’s Business Network, the Ottawa Chapter for Women in Science and Engineering and the Algonquin College Marketing and Management Studies Advisory Committee.
Joe Boughner is a seasoned communications executive with almost 15 years of experience in the industry. As Director of Communications for the Association of Canadian Financial Officers, Joe oversees the planning and execution of a communications and engagement strategy targeted at 4,500 public servants as well as the broader stakeholder community. In his previous role as a strategic consultant for a Canadian digital agency, Joe helped design and implement digital outreach, marketing and engagement strategies for many of Canada’s leading brands, including Rogers Communications, Suncor Energy and the Rotman School of Management. Joe also serves as the program coordinator for Algonquin College’s social media and digital analytics certificate programs.
Vivian Cheng is the blogger, designer and nutritionist behind The Real Food Guide. She’s quickly grown a blog in a competitive niche, within the span of a year, using the knowledge and experience she’s gained from running her online jewelry company, Blend Creations.
Vanessa Chiasson is an award winning travel blogger, freelance writer, and social media strategist in Ottawa. Vanessa has been hosting Twitter chats for 2 years, including the hugely popular #girlstravel, which attracts a loyal community of participants from around the world and regularly achieves several million timeline impressions. As the founder of Sculpt Social, Vanessa uses her extensive online experience to empower small businesses owners to embrace social media. Vanessa has presented at TBEX Dublin, WITS Chicago, and BConnected Ottawa and is a founding organizer of Travel Massive Ottawa.
Diana Coote is one of the founders and a co-owner of Onya Baby, a family-owned company that believes in family, in connectedness and in adventure. At Onya Baby, she oversees all online content creation (on the blog and through chosen social media channels), nurtures current partnerships and makes new ones through outreach, shout-outs and online campaigns. The Onya Baby philosophy is that parents can include their babies in everyday life and and show their babies the world. The products they make are designed to complement the family bond and free parents to live life more fully with their children. Fun fact: Diana sewed and tweaked the original Onya Baby carrier, which started the company on its road to where it is today.
Melanie Coulson has been telling stories since she was about two years old. She turned it into a profession, spending 15 years as a journalist at the country’s top newsrooms, most recently driving digital content at the Ottawa Citizen. Today, she’s telling the unique stories at United Way, Ottawa as its Director, Communications and Content. Melanie researched community newsrooms and appealing and engaging the audience as the first recipient of the Michener Deacon Fellowship in 2013. She continues to teach multimedia journalism at Carleton University.
My favourite colour is orange. I wear it all the time; it’s my trademark. Orange is optimistic, uplifting and rejuvenating, and I try to bring that same energy into my work. For over 20 years, I’ve been assisting clients find optimal solutions via graphic design, advertising and web. In colour psychology, orange coincidentally relates to social communication, stimulating two-way conversations. So now that social media is the new black, I’ve been leading workshops on digital and social media marketing, creating online dialogue, and encouraging small business owners to make personal connections. Find me on Google+, Twitter , Facebook and on crummymedia.com. I’ll be the one in orange.
Chris Gostling is an award winning Creative Director & CEO of Momentum Visual Inc., a Toronto based strategic marketing firm focused on helping brands express themselves. Chris and Momentum Visual have provided strategic direction and content for client’s such as Shoppers Drug Mart, Aeroplan, Parmalat Canada, Hain Celestial Canada, Apotex, General Mills, Canadian Tire, and RBC. Chris is also the founder of Small Change 4 Big Change, a charitable foundation facilitating dignified food experiences for Toronto’s at-risk and homeless youth.
Karen Green is a writer, editor and Toronto ex-pat now based in small-town Southern Ontario. An award-winning blogger since 2006, Karen was able to leverage the momentum of her social media presence to transition out of the corporate world and into a successful freelance career. She has written for a number of print and online venues, including TheLoop.ca, Canadian Living, Canadian Family and Today’s Parent, as well as a roster of regular corporate clients. Karen is the author of two books for early learners, and speaks on a variety of topics involving social media and writing. She knows that success comes from a mix of hard work, timing, and luck, and that on the days when it feels like you lack all three, it’s at least nice to be able to work in your pyjamas.
Jenna Jacobson is a social media researcher, educator, and learner.Jenna is undertaking doctoral research in the Faculty of Information at the University of Toronto as a member of the Semaphore Lab. In her PhD dissertation, Jenna analyzes community management with a focus on the dynamics on personal branding, labour, and social media privacy. Jenna is the conference co-organizer for the Social Media and Society International Conference held in September 2014 in Toronto. She has also taught Communications at the University of Ontario Institute of Technology. Find her on Twitter: @jacobsonjenna
Eric Jean-Louis is the designer and marketer behind the online jewelry company Blend Creations and The Real Food Guide. Much of the success in growing the blog following of The Real Food Guide has been largely due to successfully growing its Pinterest audience from a handful to tens of thousands within months.
As an accredited (ABC) and award-winning communication professional, trainer and keynote speaker Cyrus has been helping organizations achieve their business objectives for more than 20 years. Living at the intersection of business and communication, Cyrus founded Advantis Communications, a B2B focused public relations and custom content marketing agency. In 2009, Cyrus co-founded Act Like An Agency, a global training and development organization that helps communication professionals evolve from tacticians to strategists in their organization. At the University of Toronto School of Continuing Studies, Cyrus develops curriculum and teaches social media strategy and communications management. Cyrus also volunteers at the local, national and international levels of IABC.
Perry Monaco has focused more than 7 years of his career on recruitment in all facets of talent acquisition: agency recruiting, corporate talent acquisition and professional services. He is currently a Global Talent Strategy Consultant for LinkedIn where he is responsible for helping Talent Acquisition leaders in the worlds’ largest, most complex companies leverage the confluence of technology, marketing and recruitment to connect people with opportunities around the world, at massive scale. Perry was one of the first 4.5 million members of LinkedIn and sits in the top 10 of most engaged employee profiles on the global network. Perry was the first Consultant in Canada for LinkedIn and currently resides in Toronto.
Kimberly Raycroft is the Senior Marketing Officer for the National Arts Centre Orchestra in Ottawa. With a rich background of integrated marketing and brand management experience on both the client and agency side, including 12 years spent in Toronto, Kimberly has worked with brands like Coors Light, The Globe & Mail, Alka Seltzer, Aleve, Tropicana, Visa and Budweiser. Recently, she brought her passion for brand building and her love of everything digital and social to deliver unprecedented growth in the NAC Orchestra’s digital and social footprint in just one season. Her work on the Casual Fridays campaign has helped attract new and younger audiences to the Orchestra, and was recognized with an Award of Excellence at the IABC Ottawa Excel Awards.
Kelly Rusk, Communications Director at Banfield, has a diverse background stretching across e-marketing, communications and public relations with demonstrated expertise in social media. Her work experience ranges from both agency to client side and includes creating social media strategies and communications plans for clients in the public and private sector, locally and internationally. Kelly is a sought out speaker on the topic of social media and has twice chaired the Advanced Learning Institute’s Social Media for Government Conference (in both Ottawa and Toronto). She has also presented to audiences in diverse industries in Toronto, Ottawa, Edmonton and Miami. In 2008 she was named one of Canada’s top influential women in social media.
She volunteers with the International Association of Business Communicators as a past board member, was a co-founder of Girl Geek Dinners Ottawa and founded the Ottawa Community Manager Meetup Group. She’s an avid Twitter user @krusk and blogger http://kellyrusk.ca.
Kristen Scheel is an Accredited Public Relations professional (APR), with a passion for social media, and more than ten years experience working in Communications. In her current role, she manages social media at the Royal Canadian Mint, overseeing innovative campaigns to promote Canadian circulation and collector coins. Kristen’s work on the social media campaign for the phase out of the penny was recognized by the Ottawa Chapter of the International Association of Business Communicators (IABC), with an Award of Excellence in 2013.
I’ve been online a really long time – since before the internet, back when the term social media didn’t exist but we were taking part in it anyways on bulletin board systems. I turned my love of online community and my experience in communications into my career and specialize in online writing, strategies and simplifying social media for small businesses. I blog about social media at Wellman Wilson Consulting, and you can also find me on Twitter, Google+ and Facebook.
Once upon a time, I used to log into web-based chat rooms and ICQ to connect with other people far and wide. I even traveled to other cities – and eventually Canada (from my hometown in Florida) – to meet people I talked with online. Then I actually moved from Florida to Canada – I get a wide range of looks from people when I admit to this. The tools have evolved over time and now I use Twitter, Facebook, LinkedIn and others to connect with new people. I’ve become more active in my local community through social media and met so many wonderful people I now call friends, associates and clients. I truly believe that social media as a tool can help individuals, communities and businesses accomplish great things and I love being able to help small businesses achieve their goals.
Social Capital Conference is taking place Saturday, July 26, 2014.