The streams of content for Social Capital 2013

Posted Posted by Karen in Blog     Comments No comments

This year, Social Capital Conference (SoCapOtt) sessions will fall under four streams in 2013:

  • Content,
  • Commerce,
  • Tools, and
  • Multimedia.

To help those of you who plan to submit a speaking proposal* — and to pique the interest of those of you planning to attend (you are planning to attend, right?) — here’s a brief explanation about why the conference is centered on these themes.

*Don’t forget – the deadline to submit a speaking proposal is February 28th!

Content is king!

Content marketing is the new poster child of lead generation. More marketers are allocating their budgets toward content, and there is no sign of its slowing down.

Here are some quick stats for consideration:

  • Eighty-six percent of B2C marketers use content marketing. (Source)
  • Ninety-one percent of B2B marketers use content marketing. (Source)
  • Per dollar, content marketing produces roughly three times as many leads. (Source)

Content marketing is a top priority, but how do you deliver content that breaks through the noise?

(image source)

Even in non-lead generating scenarios your goal should be to deliver compelling content that interests and engages your target audience. Which means you need to write well, write original and be relevant.

Commerce is social

This stream is about understanding how your audiences uses social media to make purchasing decisions so you can market your brand effectively across these channels. And perhaps reach your audience via a channel you may not have considered before.

Where’s the proof that commerce is indeed social? Just take a look here:

(image source)

Tools of the trade

The plethora of social media tools out there is mind-boggling. Using them effectively isn’t just about having a presence on these sites but understanding how, when and where your audiences use them so that you can get their attention. In a way that doesn’t irritate or interrupt.

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Further, there are so many tools out there to help you manage and analyze engagement across these sites…it can be hard to keep up.

This stream is about helping you make the most of the time and resources you invest in them.

Multimedia is all about mixing it up!

Here are some fast facts for you:

  • 500 years of YouTube video are watched every day on Facebook
  • Over 700 YouTube videos are shared on Twitter each minute
  • 100 million people take a social action on YouTube (likes, shares, comments, etc) every week

(source: YouTube)

And that’s just video!

Research also shows that 40% of people will respond better to visual information than plain text. (Source: Zabisco)

(image source)

Obviously…when it comes to engaging your audience, visual content is where it’s at.

But what about podcasts and interactive media (e.g. polls and rating systems to name a few)? This stream is centered on helping you understand how to use multimedia in a way that engages and entices your audience to consume (and share!)  your content.

There you have it

These are just some of the reasons why content, commerce, tools and multimedia are the four selected streams for the 2013 Social Capital Conference. Sessions selected for each of these streams will demonstrate how to take the best practices across these four areas and do them well. We hope you find them to be as compelling as we do!

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